In December of 2011, the Tiny Habits method was created by Dr. BJ Fogg as a new way to tap the power of environment and baby steps. Over 28,000 people have experienced the Tiny Habits way of developing habits since that day and more join the Tiny Habits program every week.

“The results of the Tiny Habits programs are the best I’ve ever seen in any program” says Dr. Fogg.

Tiny Habits Training and Tiny Habits Academy are the result of the requests that we have received to teach the Tiny Habits method in more depth beyond the 5 day Tiny Habits online experience.   The Tiny Habits Masterclass and Coach Certification programs train people to use this method in their professional lives to help others change behavior and develop better habits without relying on willpower.

So who are we?

BJ and Linda are a brother and sister team… the Donny and Marie of behavior change, so to speak.  They grew up in a family of 7 children in Fresno, California.

BJ Fogg, PhD, is the brains behind the Tiny Habit method.  BJ’s expertise is creating systems to change human behavior. This is what he calls Behavior Design.  Bj is the Director of the Persuasive Technology Lab at Stanford University.

Here is an article that was published in Success Magazine about BJ and Tiny Habits.

BJ teaches a 2 day Behavior Design Bootcamp in Healdsburg, California.  You can find more information about that here:

Linda Fogg-Phillips, M.S., is the brawn behind the Tiny Habits programs.  As a mother of 8 children, she knows how to design systems that work (and how to get her kids to do what they need to do – a  real-life behavior change lab).  Linda’s expertise includes behavior change in the world of health and wellness.  She has a masters in Health Promotion and Exercise Physiology.

BJ and Linda have been best friends for over 50 years (since BJ was born.  Yes, Linda is the older sibling even though BJ is the wiser one) and have taught together since 2008. Even though they don’t sing and dance in class, you will be sure to be entertained by this brother and sister duo.